Loyalty points are war. In one corner we have the marketeers offering us every kind of promise. In the other we have the consumer- peering out curiously and occasionally darting out to grab this or that free thing without ever signing the dotted line.
I could just as easily have bought a single Brussels sprout for a penny. Some people do this.
I guess I am playing to win- but only to a degree.
A- If we see the relationship between buyer and seller as a dance and not as a conflict we can both win. The marketeer creates branding as a way to increase the desirability of products and the pleasure of purchase. Provided we do not lose ourselves in the magic we can both win. WEnjoy brands-but do not believe in them.